Amy McDonald is a trailblazer at the intersection of wellness, real estate, functional medicine and hospitality. As Founder of the internationally recognised wellness consulting firm, Under a Tree, and the Managing Partner of the Evocative Group, she brings over 35 years of visionary leadership to some of the world’s most forward-thinking wellness destinations. Renowned for seamlessly integrating resort-level hospitality with leading edge health and wellness innovation, Amy and her team have redefined wellness paradigms and groundbreaking development models for countless urban, resort and community projects across the world. Her innovation and contributions to the industry earned her the prestigious "Women of Wellness, 2024" award from the Global Wellness Summit at their international event in Scotland.
Throughout her career, Amy has collaborated with some of the most iconic properties in the world, including renowned global brands such as Miraval, Mii amo, Castle Hot Springs, Shou Sugi Ban, ACRE, Chable, 1 Hotels, Fairmont Chateau Lake Louise's new Glacier Bathhouse, Ameyalli, TriVananda/Clinique La Prairie and many other world-class destinations. She has led visionary projects that combine business viability with cutting-edge Wellness trends. Collaborating with top-tier experts, Amy specializes in Business Definition, Feasibility, Concept & Wellness programming, including Design Development and Implementation.
Amy’s influence spans continents, with a diverse portfolio of ventures across Europe, Asia, Mexico, and Canada. Her work also supports developers and investors committed to preventive Health and Wellness-principles, and regenerative practices. As a sought-after speaker, she shares compelling insights on the financial and social impact of Wellness programming, consistently demonstrating its power to deliver exceptional ROI for Wellness-focused mixed-use, hospitality, and lifestyle community developments.
Beyond consulting, Amy plays a pivotal role in shaping the future of Wellness through her leadership and speaking engagements within the Global Wellness Institute (GWI). As the former Chair of the Hot Springs Initiative, Co-Chair of Dying Well, and a key member of the GWI Wellness Real Estate Initiative, she actively influences global industry discourse and development.
A proud Canadian with a global mindset, Amy has also called Mexico, Morocco, the USA and Greece home, which has significantly deepened her appreciation for cultural diversity and holistic wellness practices. Amy continues to inspire transformative change in the Wellness industry, fostering innovative solutions that continually push the boundaries of possibilities.